The guest
The relationship starts and stays with you — not a booking handed over by a platform that owns the inbox.
⧫ HOTEL FIRST.
Beeyond an OTA for Guests. Beeyond Direct for Hotels
For travelers: the reach of a major platform, with exclusive prices, full transparency, and a direct line to your hotel.
For hotels: a global distribution engine that delivers direct-equivalent revenue from a Single Source of Truth — and the only platform that shares the cost of cancellations and works to prevent them.
And this is only the beginning for our partners.
Independent hotels still lose up to 25–40% of revenue, all-in, to intermediaries — and only measure the first line. It's an aggressive benchmark; verify it in the calculator below.
You're paying for guests you already earned — while losing the data you need to keep them.
YOUR DATA STAYS IN YOUR HOUSE. NEVER LICENSED BACK, NEVER SOLD.
Marketplace demand. Direct-booking economics.
BOTA captures the massive, high-converting audience of a modern marketplace while delivering the structural economics, pure margins, and data sovereignty of a direct transaction. No commissions, no payment withholding, no black-box algorithms.
⧫ THE OPEN LEDGER
Where every $1,000 of OTA revenue actually goes.
An aggressive industry benchmark — split into what leaves your bank, and what it costs you beyond the invoice. Tap to open the ledger.
| Line | 2026 market reality | Per $1,000 |
|---|---|---|
| Gross OTA revenue | Standardized benchmark | $1,000 |
| Tier 1 — cash withheld (never reaches your bank) | ||
| Commission | Base OTA fee (20%) | ($200) |
| Program / visibility participation | Genius / Preferred / member deals (blended) | ($120) |
| VCC + payment FX | Virtual-card processing & currency markup (4%) | ($40) |
| → Reaches your bank today | The honest cash figure | $640 |
| Tier 2 — beyond the invoice (real, not withheld here) | ||
| Cancellation churn | Re-marketed inventory & management (5%) | ($50) |
| Brand-keyword defense | Paying to win back your own name (3%) | ($30) |
| Guest LTV + data loss | The repeat stay you won't get — opportunity cost (8%) | ($80) |
| Total economic cost | $360 cash + $160 compounding | $520 · 52% |
ⓘ Illustrative industry benchmark, computed from the stated rates above — not a precise audit or a claim about any specific property. Actual figures vary by hotel, market, and channel mix. Run your own numbers in the calculator below.
On every $1,000 booked through an OTA, about $360 never reaches your bank — and another ~$160 is the guest, the data, and the repeat stay you'll never get back. Think we're exaggerating? Run your own numbers.
They call it parity. We call it a cage.
Parity rules stop you from rewarding the guest who books direct — even on your own site. Drop below the OTA price and your ranking and visibility quietly fall. You feel free, until you try to move. BOTA gives you a parity-safe way out: a closed member rate your guests unlock, priced the way you want. Public prices, your OTA agreements, and your ranking stay intact — and because BOTA is its own marketplace, it brings you new demand, not the same booking at a higher cost.
⧫ THREE SOVEREIGNTIES
The guest. The data. The margin.
The data
Stored in your own cell. Never licensed back to you, never sold to anyone. One source of truth you control.
The margin
New marketplace demand without the legacy agency's distribution overhead. Instant payment (T+0), you as Merchant of Record, the exact room at the price you set — no black-box algorithm.
⧫ PROOF
Built on trust, not promises.
THE HIVE
Founding design partners are being selected now. Real names and the size of the Hive will appear here as hotels join — we will not invent a roster.
“{ founding-hotelier testimonial — pending a real quote }”
⧫ THE HIVE
Built for distinctive independent hotels — done being inventory in someone else's empire.
Two waves into the Hive: our first Design Partners shape the product directly; a broader Partner wave follows. Both lock founding advantages — a standing discount or an extended premium period — with the best terms reserved for the earliest. Free during the pilot; billing starts only after we've proven real added profit.
⧫ PILOT INTAKE · STEP 1 OF 2LeadStatus: NEW
From ADR to operating profit.
Run your exact direct-vs-OTA ratio in the calculator above — for most independent hotels one direct booking is worth several through the agencies. A closed-member platform: we verify your direct-sale capacity before deployment, so your money and your guests come straight to you.
FOR TRAVELERS · FREE EARLY ACCESS
Are you a traveler? Join free — founding-member prices when we launch, priority access, and first word the moment BOTA opens in your area.
⧫ PRESS & PARTNERS
Discuss your P&L, or just ask.
Press, partnerships, or a question before you apply. Hoteliers — join the Hive above.