The guest
The booking is made with you. You receive the guest's contact details and can talk to them directly.
⧫ HOTEL FIRST.
Member rates for guests. Direct-booking terms for hotels.
For travelers: member rates set by each hotel, shown after you sign in. You book and pay with the hotel itself.
For hotels: you set the rates, the guest pays you at booking through your own gateway, and you receive the guest's contact details. No commission during the pilot.
Now in a pilot with a small group of independent hotels.
The commission in your contract is only the first line. Run your own numbers below.
WE DO NOT SELL PERSONAL DATA.
A members' marketplace. Direct-booking terms.
A members' marketplace built for direct bookings: the guest pays you at booking through your own gateway, you are the merchant of record, and you receive the guest's contact details. No commission during the pilot.
⧫ THE OPEN LEDGER
What reaches you from a $1,000 room, channel by channel.
The same room at a $1,000 lowest public rate, sold four ways. Discounts lower the guest's price on every side; fees come off after. Tap to open the ledger.
OTA
10% member discount · 18% + 5% programme · virtual card 4%
Guest pays$900
Fees($235)
Reaches you$665
OTA
15% commission · you collect
Guest pays$1,000
Fees($170)
Reaches you$830
B+OTA member
15% below public · your gateway
Guest pays$850
Fees($17)
Reaches you$833
Your site
Full public rate
Guest pays$1,000
Fees($20)
Reaches you$980
| Per booking | OTA10% member discount · 18% + 5% programme · virtual card 4% | OTA15% commission · you collect | B+OTA member15% below public · your gateway | Your siteFull public rate |
|---|---|---|---|---|
| Guest pays | $900 | $1,000 | $850 | $1,000 |
| Commission + programme | ($207) | ($150) | — | — |
| Card / virtual card + FX | ($28) | ($20) | ($17) | ($20) |
| → Reaches you | $665 | $830 | $833 | $980 |
ⓘ Illustrative, computed from the rates stated in each column (your own card fee: 2%) — not an audit or a claim about any specific property. With a virtual card, the card is loaded after commission, so its fee applies to that net. If the member finishes on your own site (15% + 3% for the guest), B+OTA reaches $804. Your contract and mix differ — run your own numbers below.
With programmes and a virtual card, the OTA booking reaches you at $665; B+OTA at $833. At a plain 15% with you collecting, it's about even on price ($830 vs $833) — the difference is the guest's full details, the payment at booking, and control of the rate. Your own site at full price is still the best booking you can get; B+OTA is a member price.
Member rates, behind a login.
A closed member rate is shown only to signed-in members, so your public rate stays as it is. You set the member rate. Some channel agreements limit closed or member rates, so check yours with your own advisor before you take part.
⧫ WHAT STAYS WITH THE HOTEL
The guest. The data. The margin.
The data
Booking data is stored separately for each hotel. We do not sell personal data.
The margin
You set the rates. The guest pays you through your own gateway, with you as merchant of record. No commission during the pilot.
⧫ WHERE WE ARE
A pilot, stated plainly.
THE PILOT
We are selecting pilot hotels now. We do not list any hotel as a partner before it has joined.
⧫ THE PILOT
Built for independent hotels.
Being built with hotels, for hotels. We are starting with a small group of independent hotels. No cost during the pilot. The terms are in the pilot agreement, which you review before you join.
⧫ PILOT INTAKE · STEP 1 OF 2LeadStatus: NEW
From ADR to operating profit.
Run your own numbers in the calculator above — what reaches you per booking, on each channel. A closed-member platform: we verify your direct-sale capacity before deployment, so your money and your guests come straight to you.
Search iT. Ask iT. Book iT.
FOR TRAVELERS · WAITLIST
Are you a traveler? Booking is not open yet. Join the waitlist and we will e-mail you when B+OTA opens in your area.
⧫ PRESS & PARTNERS
Discuss your P&L, or just ask.
Press, partnerships, or a question before you apply. Hoteliers: apply for the pilot above.