The guest
The relationship starts and stays with you — not a booking handed over by a platform that owns the inbox.
⧫ HOTEL FIRST.
Beeyond an OTA for Guests. Beeyond Direct for Hotels
For travelers: the power of a big platform — exclusive prices, full transparency, and a direct line to the hotel, with no middlemen.
For hotels: direct-booking terms — no commission, payment at booking, and the guest's full details. Coming: mechanisms to reduce cancellations.
And this is only the beginning of what we offer our partners.
The commission in your contract is only the first line. Run your own numbers below.
You're paying for guests you already earned — while losing the data you need to keep them.
YOUR DATA STAYS IN YOUR HOUSE. NEVER LICENSED BACK, NEVER SOLD.
A members' marketplace. Direct-booking terms.
A members' marketplace built to bring you guests you don't reach today — on direct-booking terms: charged at booking through your own gateway, you as merchant of record, and the guest's full details. No commission, no payment withholding, no black-box algorithms.
⧫ THE OPEN LEDGER
What reaches you from a $1,000 room, channel by channel.
The same room at a $1,000 lowest public rate, sold four ways. Discounts lower the guest's price on every side; fees come off after. Tap to open the ledger.
OTA
10% member discount · 18% + 5% programme · virtual card 4%
Guest pays$900
Fees($235)
Reaches you$665
OTA
15% commission · you collect
Guest pays$1,000
Fees($170)
Reaches you$830
B+OTA member
15% below public · your gateway
Guest pays$850
Fees($17)
Reaches you$833
Your site
Full public rate
Guest pays$1,000
Fees($20)
Reaches you$980
| Per booking | OTA10% member discount · 18% + 5% programme · virtual card 4% | OTA15% commission · you collect | B+OTA member15% below public · your gateway | Your siteFull public rate |
|---|---|---|---|---|
| Guest pays | $900 | $1,000 | $850 | $1,000 |
| Commission + programme | ($207) | ($150) | — | — |
| Card / virtual card + FX | ($28) | ($20) | ($17) | ($20) |
| → Reaches you | $665 | $830 | $833 | $980 |
ⓘ Illustrative, computed from the rates stated in each column (your own card fee: 2%) — not an audit or a claim about any specific property. With a virtual card, the card is loaded after commission, so its fee applies to that net. If the member finishes on your own site (15% + 3% for the guest), B+OTA reaches $804. Your contract and mix differ — run your own numbers below.
With programmes and a virtual card, the OTA booking reaches you at $665; B+OTA at $833. At a plain 15% with you collecting, it's about even on price ($830 vs $833) — the difference is the guest's full details, the payment at booking, and control of the rate. Your own site at full price is still the best booking you can get; B+OTA is a member price.
They call it parity. We call it a cage.
Parity rules stop you from rewarding the guest who books direct — even on your own site. Drop below the OTA price and your ranking and visibility quietly fall. You feel free, until you try to move. B+OTA gives you a way out that leaves your public rate untouched: a closed member rate your guests unlock, priced the way you want. Member rates sit behind a login, so your public rate stays unchanged. Check your OTA agreements; we'll go through them with you. Built to bring you new demand. The pilot measures it, with no lock-in.
⧫ THREE SOVEREIGNTIES
The guest. The data. The margin.
The data
Stored in your own cell. Never licensed back to you, never sold to anyone. One source of truth you control.
The margin
Built to bring you new demand, without the legacy agency's distribution overhead. Charged at booking through your own gateway, you as Merchant of Record, your rooms at the price you set — no black-box algorithm.
⧫ PROOF
Built on trust, not promises.
THE HIVE
Founding design partners are being selected now. Real names and the size of the Hive will appear here as hotels join — we will not invent a roster.
⧫ THE HIVE
Built for distinctive independent hotels — done being inventory in someone else's empire.
Two waves into the Hive: our first Design Partners shape the product directly; a broader Partner wave follows. Founding partners receive exclusive terms, kept for as long as the conditions are met. The earliest get the best. No cost during the pilot; founding terms are shared one-on-one at onboarding.
⧫ PILOT INTAKE · STEP 1 OF 2LeadStatus: NEW
From ADR to operating profit.
Run your own numbers in the calculator above — what reaches you per booking, on each channel. A closed-member platform: we verify your direct-sale capacity before deployment, so your money and your guests come straight to you.
Search iT. Ask iT. Book iT.
FOR TRAVELERS · FREE EARLY ACCESS
Are you a traveler? Join free — founding-member prices when we launch, priority access, and first word the moment B+OTA opens in your area.
⧫ PRESS & PARTNERS
Discuss your P&L, or just ask.
Press, partnerships, or a question before you apply. Hoteliers — join the Hive above.